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COMPANY
Our Story
Fulcrum was established in late 2016 as a “middleware” solution to solve a data and user engagement issue for a large customer. At the time we were running a marketing agency that was sending over 75 million emails annually, and we saw that our engagement was slipping due to the lack of personalization within our marketing initiatives.
So we developed a solution to capture some basic user data, transformed it into customer personas and started personalizing marketing campaigns. It was incredibly successful, and that was the “ah ha” moment to design and build a Customer Data Platform now known as Fulcrum SaaS.
So five years and two rounds of investment later we have an enterprise grade CDP called Fulcrum. As they say, Necessity is the Mother of invention!
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COMPANY
Our Story
Fulcrum was established in late 2016 as a “middleware” solution to solve a data and user engagement issue for a large customer. At the time we were running a marketing agency that was sending over 75 million emails annually, and we saw that our engagement was slipping due to the lack of personalization within our marketing initiatives.
So we developed a solution to capture some basic user data, transformed it into customer personas and started personalizing marketing campaigns. It was incredibly successful, and that was the “ah ha” moment to design and build a Customer Data Platform now known as Fulcrum SaaS.
So five years and two rounds of investment later we have an enterprise grade CDP called Fulcrum. As they say, Necessity is the Mother of invention!
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90-DAY PILOT PROGRAM
Try Fulcrum for 90 days!*
THE 90-DAY PILOT PROGRAM INCLUDES:
- Real-Time, First-Party Data Collection
- Custom Audience Segment Builder
- Real-Time KPI Dashboard Historical
- Customer Data Ingestion
- 10 Custom Audience Segments (built for you)
- Multi Channel Attribution Reporting
- Weekly 1:1 Calls (1/x per week – 60 mins)
- Growth and Strategy Planning during the Trial
- Data Collection and Management, up to 5 million events per month
- Automated Personalization Logic
- Real-time Personalization Delivery System
- AI Powered Recommendation Engine
- Fulcrum Expert Consulting for Growth and Strategy Execution
- Conversion Funnel Mapping
- Concierge On-boarding
- Five Active Seats
A 15-Month Contract (3 Month Pilot Converts to Annual Agreement) required with a 90-day Guarantee. *If you decide that Fulcrum doesn’t deliver exceptional value to your organization, you can cancel at day 90 and receive 50% of your pilot program fees back.
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REAL-TIME DATA + PERSONALIZATION = REVENUE
The Fulcrum Pilot Program was developed exclusively for forward-thinking CMOs and Agencies who have the desire to optimize their relationships and revenue with customers as well as generate increased efficiency with their marketing channels.
We will have your account up and running within minutes — immediately displaying real-time data on your customers.
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Leverage your data with Fulcrum.
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