[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||10px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”

OUR PLATFORM

Data is an asset, treat it like one

Fulcrum allows you to connect with your customers, increasing engagement and conversion

The Fulcrum Customer Data Personalization platform simplifies and automates the ability to provide real-time personalization for all your users. It collects first-party customer data providing visibility on behavior, intent, user journeys and much more. Using AI, Fulcrum automates personalization workflows to serve up in-the-moment, dynamic content, calls-to-action and personalized messaging — increasing engagement and accelerating conversion.

WHAT MAKES FULCRUM DIFFERENT?

• The only Customer Data Platform designed exclusively for personalization
• AI enabled workflows make it easy to personalize customer engagement
• Data is collected in real-time, no data warehouse
• Customer personalization is automated and embedded into the Fulcrum platform, no need for separate systems
• Fulcrum is a true partner, providing full support for implementation and strategic applications of the platform

” content_phone=”

PLATFORM

Your data is an asset, treat it like one

Fulcrum allows you to connect with your customers, increasing engagement and conversion

The Fulcrum Customer Data Personalization platform simplifies and automates the ability to provide real-time personalization for all your users. It collects first-party customer data providing visibility on behavior, intent, user journeys and much more. Using AI, Fulcrum automates personalization workflows to serve up in-the-moment, dynamic content, calls-to-action and personalized messaging — increasing engagement and accelerating conversion.

WHAT MAKES FULCRUM DIFFERENT?

• The only Customer Data Platform designed exclusively for personalization
• AI enabled workflows make it easy to personalize customer engagement
• Data is collected in real-time, no data warehouse
• Customer personalization is automated and embedded into the Fulcrum platform, no need for separate systems
• Fulcrum is a true partner, providing full support for implementation and strategic applications of the platform

” content_last_edited=”on|tablet” _builder_version=”4.17.3″ _module_preset=”default” width=”88%” custom_margin=”||0px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

OUR PLATFORM

Data is an asset, treat it like one

Fulcrum allows you to connect with your customers, increasing engagement and conversion

The Fulcrum Customer Data Platform for personalization simplifies and automates the ability to provide real-time personalization for all your users. It collects first-party customer data providing visibility on behavior, intent, user journeys and much more. Using AI, Fulcrum automates personalization workflows to serve up in-the-moment, dynamic content, calls-to-action and personalized messaging — increasing engagement and accelerating conversion.

WHAT MAKES FULCRUM DIFFERENT?

• The only Customer Data Platform designed exclusively for personalization
• AI enabled workflows make it easy to personalize customer engagement
• Data is collected in real-time, no data warehouse
• Customer personalization is automated and embedded into the Fulcrum platform, no need for separate systems
• Fulcrum is a true partner, providing full support for implementation and strategic applications of the platform

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://prod1.fulcrumsaas.com/wp-content/uploads/2022/02/new-Ret-rotating-REV.gif” title_text=”new-Ret-rotating-REV” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.17.0″ _module_preset=”default” width_tablet=”54%” width_phone=”100%” width_last_edited=”on|tablet” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_image=”https://prod1.fulcrumsaas.com/wp-content/uploads/2022/01/woman-phone-texture3.jpg” background_enable_image=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”10px||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”

Get personal with Fulcrum’s Key Deliverables:

” content_phone=”

Get personal with Fulcrum’s Key Deliverables:

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Get personal with Fulcrum’s Key Deliverables:

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Quickly set up custom audience segments. Whether they are simple or highly complex segmentations, it’s all easy with Fulcrum. Establishing specific groups of your known customers and unknown users allows you to identify and target these groups with specific messages that resonate and convert.

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color_gradient_direction=”243deg” background_color_gradient_start=”#3D72E7″ background_color_gradient_end=”#53a0fe” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Personalize User Experiences” image=”https://prod1.fulcrumsaas.com/wp-content/uploads/2022/01/recommendations-copy.png” image_icon_width=”80px” _builder_version=”4.17.0″ header_font=”Roboto Slab|600|||||||” header_text_color=”#38383C” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#38383C” body_font_size=”16px” background_color=”#ffffff” text_orientation=”center” custom_margin=”|||” custom_padding=”54px|20px|60px|20px” animation_style=”fold” border_radii=”on|4px|4px|4px|4px” border_color_all=”#81BA45″ border_width_top=”6px” box_shadow_style=”preset3″ box_shadow_color=”rgba(34,56,101,0.12)” icon_font_size=”32px” global_colors_info=”{}”]

Increase engagement and conversion by delivering a highly personalized experience to individual users. Fulcrum provides a wide range of automated personalization workflows to deliver the right message at the right time to the right user. ght time to the right user ght time to the right user

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color_gradient_direction=”243deg” background_color_gradient_start=”#3D72E7″ background_color_gradient_end=”#53A0FE” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Analyze Your Marketing Channels” image=”https://prod1.fulcrumsaas.com/wp-content/uploads/2022/01/userJourney2.png” image_icon_width=”80px” content_tablet=”

Fulcrum gives you insight into the effectiveness of all your active marketing campaigns and channels. Execute relevant messages to specific users in real-time across all your marketing channels. Optimize your media spend by targeting segmented users who have taken specific actions.

” content_phone=”

Fulcrum gives you insight into the effectiveness of all your active marketing campaigns and channels. Execute relevant messages to specific users in real-time across all your marketing channels. Optimize your media spend by targeting segmented users who have taken specific actions.

” content_last_edited=”on|phone” _builder_version=”4.17.0″ header_font=”Roboto Slab|600|||||||” header_text_color=”#38383C” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#38383C” body_font_size=”16px” background_color=”#ffffff” text_orientation=”center” custom_margin=”|||” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||24px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”54px|20px|60px|20px” animation_style=”fold” border_radii=”on|4px|4px|4px|4px” border_color_all=”#81BA45″ border_width_top=”6px” box_shadow_style=”preset3″ box_shadow_color=”rgba(34,56,101,0.12)” icon_font_size=”32px” global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop”]

Fulcrum gives you insight into the effectiveness of all your active marketing campaigns and channels. Execute relevant messages to specific users in real-time across all your marketing channels. Optimize your media spend by targeting segmented users who have taken specific actions.

[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Features Row” _builder_version=”4.16″ custom_padding=”0.75%||0.75%|” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color_gradient_direction=”243deg” background_color_gradient_start=”#3D72E7″ background_color_gradient_end=”#53a0fe” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Deliver Product Recommendations” image=”https://prod1.fulcrumsaas.com/wp-content/uploads/2022/01/AI.png” image_icon_width=”80px” _builder_version=”4.16″ header_font=”Roboto Slab|600|||||||” header_text_color=”#38383C” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#38383C” body_font_size=”16px” background_color=”#ffffff” text_orientation=”center” custom_margin=”|||” custom_padding=”54px|20px|60px|20px” animation_style=”fold” border_radii=”on|4px|4px|4px|4px” border_color_all=”#81BA45″ border_width_top=”6px” box_shadow_style=”preset3″ box_shadow_color=”rgba(34,56,101,0.12)” icon_font_size=”32px” global_colors_info=”{}”]

Leverage the power of real-time data to generate in-the-moment product recommendations. Using Fulcrum’s AI Recommendation Engine, the right users are provided the right recommendations at the right time.

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color_gradient_direction=”243deg” background_color_gradient_start=”#3D72E7″ background_color_gradient_end=”#53a0fe” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Map User Journeys ” image=”https://prod1.fulcrumsaas.com/wp-content/uploads/2022/01/UserPersonalization.png” image_icon_width=”80px” _builder_version=”4.16″ header_font=”Roboto Slab|600|||||||” header_text_color=”#38383C” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#38383C” body_font_size=”16px” background_color=”#ffffff” text_orientation=”center” custom_margin=”|||” custom_padding=”54px|20px|60px|20px” animation_style=”fold” border_radii=”on|4px|4px|4px|4px” border_color_all=”#81BA45″ border_width_top=”6px” box_shadow_style=”preset3″ box_shadow_color=”rgba(34,56,101,0.12)” icon_font_size=”32px” global_colors_info=”{}”]

Fulcrum gives you visibility on how users are moving through your marketing touch points and website environment. Understand the customer journey and react in real-time to manage and influence their path to conversion.

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color_gradient_direction=”243deg” background_color_gradient_start=”#3D72E7″ background_color_gradient_end=”#53A0FE” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Get Real-time Reporting” image=”https://prod1.fulcrumsaas.com/wp-content/uploads/2022/01/reporting.png” image_icon_width=”80px” _builder_version=”4.16″ header_font=”Roboto Slab|600|||||||” header_text_color=”#38383C” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#38383C” body_font_size=”16px” background_color=”#ffffff” text_orientation=”center” custom_margin=”|||” custom_padding=”54px|20px|60px|20px” animation_style=”fold” border_radii=”on|4px|4px|4px|4px” border_color_all=”#81BA45″ border_width_top=”6px” box_shadow_style=”preset3″ box_shadow_color=”rgba(34,56,101,0.12)” icon_font_size=”32px” global_colors_info=”{}”]

Quickly run reports showing your user segments based on location, conversions, risk of churn, purchases and referrals. Generate product reports with total sales figures, average order value, order counts and much more.

[/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_id=”stay-in-the-loop” _builder_version=”4.17.3″ _module_preset=”default” background_color=”#5E8DAA” background_color_gradient_stops=”rgba(255,255,255,0) 0cm|#5e8daa 100cm” background_color_gradient_unit=”cm” custom_margin=”40px||0px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”40px||26px||false|false” global_module=”2991″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.1″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” width=”87%” global_colors_info=”{}”]

Stay in the loop

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_contact_form captcha=”off” email=”hello@prod1.fulcrumsaas.com” custom_message=”First Name: %%First_Name%%||et_pb_line_break_holder||Last Name: %%Last_Name%%||et_pb_line_break_holder||Email: %%Email%%” success_message=”Thanks for signing up for our newsletter!” submit_button_text=”Sign up for our newsletter” module_class=”custom-cf-style” _builder_version=”4.17.1″ _module_preset=”default” _unique_id=”b52da930-f846-4fa4-8cc1-910223be32cb” title_level=”h3″ title_text_color=”#5E8DAA” form_field_text_align=”left” custom_padding=”16px||16px||false|false” global_colors_info=”{}”][et_pb_contact_field field_id=”First_Name” field_title=”First Name” _builder_version=”4.17.1″ _module_preset=”default” form_field_background_color=”#FFFFFF” form_field_text_color=”#5E8DAA” global_colors_info=”{}”][/et_pb_contact_field][et_pb_contact_field field_id=”Last_Name” field_title=”Last Name” _builder_version=”4.17.1″ form_field_background_color=”#FFFFFF” form_field_text_color=”#5E8DAA” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email” field_type=”email” fullwidth_field=”on” _builder_version=”4.17.0″ form_field_background_color=”#FFFFFF” form_field_text_color=”#5E8DAA” custom_margin=”||24px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][/et_pb_contact_form][/et_pb_column][/et_pb_row][/et_pb_section]